Verifying Google Search Engine Ranking Factors

Google search engine ranking factors are among the most important items to check in any SEO work. This will ensure that the strategies formulated are effective, current and optimal for the best search engine ranking results. Every search engine optimization analysis examines the website's performance against these important ranking factors. This article series will take a closer look at these factors and find evidence for their existence, so you will know that you are on the right track when performing SEO on your website.

If deficiencies are found in a site's Google search engine ranking factors, the SEO in charge will attempt to make some changes to the website in such a way that it will now become search engine friendly and compliant with SEO ranking factors. Taken from a broader perspective, these improvements cover three important aspects:

* Content (using optimal titles, checking content quality, focusing relevance to targeted keywords, etc).

* Links (how other sites reference the website in terms of quality and quantity).

* Technical aspects (i.e. crawlability of the website).

This three part article series will attempt to find objective evidence of the most common and current search engine ranking factors. Finding such evidence validates expert opinions on which most SEO professionals currently rely. You can read the complete list of search engine ranking factors in Google. We will use the SEOMOZ search engine ranking factors list with emphasis on the top five ranking factors and statistically validate it versus actual data found in search engine results.

With this method, we can be sure that these SEO ranking factors listed by SEO experts are actually providing value to your SEO efforts. If you are ready, let's get started.

How to Increase Google AdSense Revenue

It is not a good blogging objective to earn a massive amount of Google AdSense income. In that situation, your blog is NOT a content-based blog; rather, it's more of an affiliate blog which can be classified as "spam" in an extreme case. You may have seen such blogs, which have only a few words per blog post, but are cluttered with ads, or have content that is copied from other sources and then have Google ads placed throughout.

Of course, since you are also aiming for blog authority, search engine rankings and online popularity, you as a blogger should continually be writing great content and posting it on a periodic basis as a means of providing information to help visitors looking for content.

Google AdSense should NOT be the only reason you blog. If it is, you lack the motivation to continue blogging if your AdSense income falls below your expectations. Sadly, most of the time, you have no control over this.

In fact, it can be true that if your website is VERY good, you will have a low click through rate (CTR) for your Google AdSense banners, which can result in low AdSense income. Why? When visitors come to your website, they are looking for information. When they find your content sufficient, good and satisfactory, they will not need to look around your website and click Google ads.

What should you do for income in a case like this? Consider offering some services for a fee, or enable visitors to make a Pay Pal Donation (add a "thank you" button). Lots of visitors may be willing to donate some money for your good content.

Link Building Tips

Exchange links with business partners - Ask for a link from your business customers or contractors. You can also make linking a mandatory part of the contract; there are no rules against it. If you do include it in the contract, make sure to mention that the link must be located on a page accessible to search engines (a password-protected page or intranet does not work).

Publish Technical Papers - The right technical papers can get .edu/.lib links, as well as attract occasional geeks. Post highly scientific and technical information that you have (and don’t mind sharing) and shoot several link requests to college and university domains. Your yield may be only one or two links in a few weeks, but those can beat 100 cheap links in power.

Share All Information That You Have - Whatever you have on your disks, hard drives, diskettes, college/university studies – share it with the world (as long as you don’t mind). It may seem like gibberish to you, but if you get 10 decent links, then it's worth the effort.

Seminars, Trade Shows, Speaking Engagement etc. - Every time you participate in industry seminars, trade shows and other engagements, don’t forget to ask for a link. You’ll need to nag several people, but it’s worth the effort, since many government websites link to seminar/trade show websites, passing trust rank that eventually flows to you.

Professional Organizations - If you’re a member of a professional organization (chamber of commerce, etc) ask for a link from their website. If you’re not a member of any organization, then budget some money and join several good ones. Talk to the staff if they require articles, speakers or other help in exchange for a link.

Create Detailed Walk Throughs – A walk through is a step-by-step guide on connecting hardware, setting up software, taking apart a vehicle, etc. Walk throughs help people get from A to Z in easy-to-understand language, supported by pictures and a clear format. For example, you could do an article on how to remove Microsoft Vista and replace it with Windows XP.

Conspire with Friends – Tell all your friends to start blogging and then get all of them to link to your websites... for a beer (or whatever it is you drink out there). Once your article gets on social media sites like Reddit, Digg and others, convince your friends to vote for it.

Getting links on social networking sitesGetting links on social networking sites

Getting links using the targeted anchor text pointing to your websites, or at least earning a link, is one of the most important search engine ranking factors. That's not only true for Google, but also for other big search engines, like Bing and Yahoo.

The good thing is that you can earn a link from social networking sites pointing to your website. However, below are the important points to note before you get started:

1. Do not sign up for an account for the sole purpose of search engine optimization. You need to abide by the site terms and conditions, and follow the intended purpose of the website.

1. Spamming and copying content from other websites and posting it on the social networking websites' blogging platform (yes, some have blogging features, like MySpace) is not recommended, and will result in your account being terminated.

Be an active member of each of the social networking sites on which you have chosen to participate. Get friends, contact old friends and make new contacts on a periodic basis. This is one of the best things you can do with your account, in addition to adding updated content.

Top 5 "Don'ts" For Search Engine Optimization

Website optimization can have a significant impact on your search engine rankings. However, there are common pitfalls of poor search engine optimization which can cause the very opposite to occur. Check out our top 5 tips on how NOT to approach website optimization.

SEO Don’t Tip 1. Don't just use the first keywords that spring to mind without checking their usefulness to Search Engine Optimization first.
Although you may think that "Mike's bikes" is the phrase you would like to see most often in your website because that is the name of your shop, the chances of anyone actually typing "mike's bikes" into a search engine are low. However if your keywords include "bmx bikes Glasgow" there is much more chance a search engine will find your optimized webpage. There are several keyword tools online to aid website optimization.

SEO Don’t Tip 2. Don't try cramming hundreds of keywords into your website's written content.
Rather than achieving good search engine optimization because you have many repetitions of the same word or phrase, this can very quickly result in the polar opposite of website optimization. The major search engines will recognise it as spam and drop you to the bottom of their list or ban you altogether. Your website will also be virtually unreadable to your customers so your attempts at website optimization will have been a waste of time.

SEO Don’t Tip 3. Don't hide repetitions of your keywords behind pictures, off-screen or by making the text the same colour as your background.
This will have the opposite effect of the website optimization you are trying to achieve. Search engine spiders will read your website as spam rather than as optimized and possibly blacklist you from their results. This is not an accepted method of ethical search engine optimization.

SEO Don’t Tip 4. Don't use large amounts of Flash or Javascript in your site.
Search engines prefer to read text and will look for that first. Employing good website optimization doesn't mean you can't have Flash or Javascript all, just that they are best limited to a small amount compared to text content to achieve maximum search engine optimization.

SEO Don’t Tip 5. Don't think that once you have given your site a search engine optimization overhaul, that's all you will ever have to do.
Website optimization is an ongoing process. Although major search engine optimization can be carried out over a short period of time, without regular updates and changes, your website will slip down the results pages again as search engines are drawn back to new content.

5 Top Search Engine Optimisation Tips

Search Engine Optimisation is often considered a black art - but there are some straightforward Search Engine Optimisation techniques that can make a difference.

SEO Tip 1. Newsletters and articles. A powerful Website Optimisation technique that assists Search Engine Optimisation is to offer articles and informative writing to e-zine publishers. Links often stay live in archives for years, maintaining your website optimisation for searches.

SEO Tip 2. Multiple Domains. Search Engine Optimisation can be enhanced by having multiple domains if you have a range of topics that could justify their own website. Search Engine Optimisation can result in the listing of only one page per domain for any given search. A good website optimisation tip is that you can get more directory listings by having more domains which improves your overall website optimisation.

SEO Tip 3. Article Exchanges. Article exchanges are similar to link exchanges, only much more powerful, so great for Search Engine Optimisation. Giving and receiving high quality links can really help with your Search Engine Optimisation.

SEO Tip 4. Titles For Links. A top Search Engine Optimisation tip is to title links using keywords and phrases as some search engines figure this into their relevancy for a page. This will help to maximize your website optimisation.

SEO Tip 5. Site map. Large sites need a site map to maximise Website Optimisation, linked to and from every page on the site. A site map is an excellent Search Engine Optimisation tool. It enables search engine robots to locate every page in just two clicks. The navigation bar can also act as a site map proving a useful Search Engine Optimisation technique on small sites.

A part from these Top Search Engine Optimisation Tips. I also like to suggest "Don'ts" For Search Engine Optimization.

Top 10 Hottest Niche Markets

Here’s a quick list:

1. Porn, Hacking and warez downloads(inasmuch as I hate to admit)
2. Internet marketing
3. Japanese Manga, Anime and games
4. Celebrities, music and movies
5. Football and Soccer
6. Luxury goods, jewellery and fashion
7. Computer Programming
8. Health and fitness
9. Computers and Electronics
10. Job, Careers and Employment


Some things to note about entering a niche market:

1. Make sure there is a living community who are online, for your niche (are you trying to sell Porsche cars to an Eskimo community)

2. Make sure that they have the power to decide to buy things online (or convince others to buy)

3. Make sure you have access to them (you can join their community, and contribute)

4. Know your competition and their tactics (competition is too strong - find another niche or create a better offer than theirs)

5. Setup your site or blog and make sure it is easy to read (Does your blog sting the eyes when you read posts, you’re searching hard to find that link?)

6. Provide targeted and immediate content (what does your audience want right now?)

7. Promote your site, products and services (article marketing and social marketing sites)

8. Provide new content regularly (have a regularly schedule for new content e.g. daily posts on your blog)

9. Provide free advice and some nice tips to assist your visitors with some common problems.

10. Conduct interviews, reviews on other blogs and forums related to yours, and don’t forget to leave useful comments.

11. Exchange links; advertise on other sites and blogs.

12. And very importantly, use visual aids in your posts, like pictures, little animations and videos, to attract a larger group of visitors.

After knowing about Top 10 Hottest Niche Market, lets take a look at 5 Top Search Engine Optimisation Tips.

Tips to Create Facebook fan page for your site

1. Using Your Business Name is a Great Thing to Do!

This is an amazing idea to carry out and avoid any confusion. And after you have built 25-fans, you can choose for a secured URL. For choosing a secured URL, what you need to do is this that make a login to Facebook, and then in the next step go to www.facebook.com/username and sign up for your username.

2. Create a Business Logo and Upload It

If you make the business logo symbolically represent your profile image, then nothing like it! The fan page community will soon begin to recognize your business logo with your brand.

3. Explicitly List Your Contact Information

Reference your business website and other relevant contact information vis-à-vis, email address, Twitter name, etc. on the fan page listing. In this manner, you will hunt your prospective customers quite easily who can relate and connect with your business.

4. Complete Your Information profile

Providing complete and genuine information profile on the fan page is the best thing to do! Why? Obviously, it’d create a likeable image among the Facebook community.

5. Do Frequent Wall Postings

Frequent postings on the Facebook fan page attracts more like minded fans, and also keeps your current fans happily going. So do it!

6. Go For Fan Page Linking

Direct links to your Facebook fan page from multiple places, which include website, blog, signature line, email signature, and many more. You can help people link to your fan page by simply adding links or a fan box, which will help the people to direct to Facebook fan page.

7. Incorporate Standard Facebook Applications

Standard applications such as Static FBML, Etsy or ArtFire, gives you the opportunity to add basic HTML coding to the Facebook, and allowing the customization of Facebook fan page by adding extra tabs, pictures and info on your Facebook’s wall. What’s more, Static FBML also helps in customizing the landing page. Further, Etsy or ArtFire helps in making large number of online audience aware about your products and services over the Facebook.

8. Announce and Promote Events/Sale

Facebook Fan Page gives you the resourceful means to announce any event, promo, etc. which directly helps in creating enhanced interaction and quality traffic flow. For example, a good promo line can be of something this sort – 20% Off on Sale of Every product etc.

9. Use Your Blog Content

You can always import the blog content to the Facebook Fan Page through the Social RSS.

10. Use Discussion Boards to Create Effective & Relevant Discussions

This is an amazing way to connect directly with the online fans community, which also helps in getting you the feedback. And naturally, you help your business grow phenomenally!

Off Page SEO

Off page SEO techniques are used to get high page rank of your web site. But the question arises here how to get high page rank?
In the world of Internet Marketing off page techniques are always execute outside your web site pages and that is why its called as Off page.
I have mentioned the things which are very important for Off page SEO.

(1) Directory Submission
When we talk about directory submission, there are hundred of link submission directories available on internet which provides back links for our site. From the pricing aspect, usually we have three options
(a)Regular Link
Regular Links are usually free of cost
(b)Featured Link
For Featured link you have to pay. Price vary according to page rank of the directory
(c) Reciprocal Links
Reciprocal Links are also free of cost. You don’t need to pay for them.

(2)Reciprocal Links Building
Reciprocal Links Building is such type of link building in which you simply exchange links. It means you put your site links to other sites or directories, and in your site they place their link.
(3)RSS feeds Submission
There are so many RSS submission directories where we can post RSS feeds which we make during our on page SEO. RSS submission directories are one of the biggest sources of back linking.

(4)Blog Submission
Blogs can be a very useful source for the optimization of site if they are have high profile and relevant. Blogs are usually crawled almost every hour.

(5)Forum Submission
Just like blogs submission, forum submission also crawled after every hour and if they have high
profile and relevant they will be very useful for your site optimization.

(6)Affiliated Marketing
In Affiliated Marketing what we do is this that we promote some other site and in return they promote our site. The main advantage of Affiliated Marketing is this that external links have more worth than internal links.

(7)Press Release Submission
If content is written carefully and it is plagiarism free, in that case Press Release Submission are a big source of search engine marketing. There are so many Press Release directories are available on internet.

(8)XML Site Map Submission
XML Site Map Submission also plays an important role in site optimization.

(9)Google Maps Submission
Site optimization can also be done via Google Maps Submission.

(10)Social Bookmarking
Social bookmarking is indeed the best way to provide back links. If you are exposed to huge public then your site ranking can be up within no time.

(12)Ads Posting
There are many ad posting sites which provide facility of free classified ads. There is time limit of free ads and usually they remain alive till 30 days.

(13)Article Submission
Articles not only provide back links to our site but also they are the source of awareness about our site. People read them and through links also visit our site.

On page SEO

In SEO there are two types of techniques which are usually applied in SEO.
(1) On page SEO
(2) Offpage SEO

First let’s take a look at On page SEO Techniques:

On page SEO is such a technique in which we optimized content of site in this way that it is easily visible to Google boot.

(1) Meta tags
In a well optimized site the most important thing is meta tag. Meta tags are of so many types but three most important meta tags are 1.Title 2.Keyword 3.Description

(2) URLS Optimization
In On page Optimization second most important thing is URL Optimization. Remember that its very important to optimized the internal page URLS. The reason behind this is if Internal pages URLS are not indexed in search engine then its is almost impossible to optimize the site. Remember that The internal page URLS should have rich keywords and must be well optimized.

(3) Page Contents
In website optimization technique page Contents are indeed the basic requirement and that is why they are most important thing in a website. The content of the page should be keyword rich, keyword density should be at an appropriate level because if it is less than the require it will not help in optimization. But remember that if it is more than the required, Google may consider it as spam.

(4) Internal Linking
It is very important to link the internal page of your web site. Internal linking can be applied on side panels, on header or footer and even in the content.

(5) RSS Feed
It is necessary to make RSS feed for the site. Because of RSS feed increase the number of subscribers and also become a source to increase the traffic on the site.

(6) Site Map
Just like RSS, an XML site map is also a very crucial thing in a website.

(7) Alt Tags
For images Alt tags are very important, because in the absence of this tag crawler does not crawl any image placed on your web site.

Tips for SEO

I have given some tips which are very important for the SEO . These Tips should be used both for Onpage SEO and for Off page SEO.

1. Once you have created your web site, the first step to optimize it is this that submit your websiteto most popular social bookmarking web sites. There are so many social book marking sites like Digg,Reddit and StumbleUpon and so many other, which Google simply Love. So once you submit your site tosuch social book marking sites, Google boots or crawler visit such sites regularly and pick up all newmaterial to index. So if your site is already submitted to these sites, then hopefully Google will pickit within one day.

2. Once your site has been submitted to social media sites, then Submit the XML site map (sometimesalso called site feed) file to Google. What XML sitemap file contains is the links of each page of yourweb site. An XML sitemap file can be easily generated online. As you submit your XML sitemap file toGoogle, you notify them about your site and Google will send its crawler to crawl and index every pageof your site.

3. Write article about your site and submit them to different article web sites and in article
directories. Include the URL of your web site in the article author's resource box, in this way
trafficwill divert to your site.

4. Once your article has been submitted, then submit your web site to search engine friendly
directories. There are so many popular directories such as DMOZ, Yahoo Directory and BOTW. Your sitewill be notice quickly because Google boots visit these directories on daily basis. Remember that all directories are not free. You have to pay for one time submission or in some directories you have today annually. So get the full details before submission.

5. Include HTML text links in your website. Because Google boot use text links in order to know other pages of your website. So by putting HTML text links, you are actually giving permission to them to follow such links and in this way index all remaining pages of your web site.

6.One of the best way to promote your site is to place URL of your web site to social networking
sites.Sites like Facebook and MySpace are the most popular social networking sites and they are indexed bysearch engines regularly. So if your site URL is on such popular social networking sites crawler willget your site and index it quickly.

Search Engine Optimization

Search engine optimization is the collection of processes, and the basic purpose of all these processes is to increase the amount of traffic to a web site or on a web page (that can be a blog) from different search engines by applying organic and inorganic techniques. Logic is simple that if the site is on top of a search engine it will simply get more and more traffic from all over the world. Seo target different types of searches which includes local search, image search, and video search. A part of all these types of searches Seo also focus on industry-specific vertical search engines. All these Seo techniques give a proper presence of a web site in cyber world.

In making strategies about Internet marketing, we should focus on this thing that how search engines actually work and what actually people search for? In order to optimize a site first of all we need editing its content and HTML coding as well in order to improve relevancy with particular keywords and to minimize such obstacles to the indexing activities of search engines.

The abbreviation “SEO” also refers to "search engine optimizers". It is a term adopted in the industry of consultants to represent those people who actually carry out all the projects of optimization for the clients, and for such employees who give in- house Services. Search engine optimizers can offer SEO services as a stand-alone service or can be as a part of marketing campaign which is broader in nature. Effective SEO need change in the source code of HTML of a site.SEO techniques should be formed while the development and design of a web site. "search engine friendly” is a term that’s is used describe web site designs, their menus, content management systems, graphics, videos, shopping carts, and other elements which are being optimized for search engine exposure.

Click here and get for tips for SEO

Internet Marketing

The term internet marketing is usually used to refer i-marketing, online marketing, Search Engine Marketing (SEM) or also called E-Marketing. Internet marketing deals with all the services all over the internet. As we all knows that today internet brought media to a global audience. This entirely unique property of internet is this that it provides most interactive way of marketing by providing instant response.

The term Internet marketing consists of such a broad scope that is beyond our imagination and bigger than our thoughts. Internet marketing does not only refer an e-mail or such a medium that is wireless, but actually it contains systems like electronic customer relationship management or digital customer data system and so on.

Internet Marketing deals with the creative as well as technical aspects of the Internet at the same time. Design, development, advertising, and sales, all are part of Internet Marketing. Internet marketing also refers to the placement of media via different stages of the customer engagement cycle. This can be done via different strategies like search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. According to New York Times a research done in 2008 shows that the potential for collecting data is 2.500 times upward on average per user per month.