Monday, May 31, 2010

Internet Marketing


The term internet marketing is usually used to refer i-marketing, online marketing, Search Engine Marketing (SEM) or also called E-Marketing. Internet marketing deals with all the services all over the internet. As we all knows that today internet brought media to a global audience. This entirely unique property of internet is this that it provides most interactive way of marketing by providing instant response.

The term Internet marketing consists of such a broad scope that is beyond our imagination and bigger than our thoughts. Internet marketing does not only refer an e-mail or such a medium that is wireless, but actually it contains systems like electronic customer relationship management or digital customer data system and so on.

Internet Marketing deals with the creative as well as technical aspects of the Internet at the same time. Design, development, advertising, and sales, all are part of Internet Marketing. Internet marketing also refers to the placement of media via different stages of the customer engagement cycle. This can be done via different strategies like search engine marketing (SEM), search engine optimization (SEO), banner ads on specific websites, e-mail marketing, and Web 2.0 strategies. According to New York Times a research done in 2008 shows that the potential for collecting data is 2.500 times upward on average per user per month.

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